If you think Google has fired its best salvo, then wait to try Universal Search, just introduced in the US last week. It combines all elements of Vertical, Geographical, Local, as well as Horizontal Search to utterly and irrevocably bring a holistic relevancy to search. John Batelles’ vision of the ‘Database of Intentions’ is inexorably upon us. The big issue is can we trust Google to protect our digital click stream, so that it is not abused? I have my doubts!
