Just read this piece from NY Times ( now free of charge yesterday):
The gloves came off last week in the perpetual “hacks vs. flacks” battle after Chris Anderson, the executive editor of Wired magazine, chided “lazy flacks” who deluge him with news releases “because they can’t be bothered to find out who on my staff, if anyone, might actually be interested” in what they’re pitching. “I’ve had it,” Anderson wrote on his blog on Oct. 29. “I get more than 300 e-mails a day and my problem isn’t spam … it’s P.R. people,”
Exactly the issue, wanton PR is rampant and destroying itself in the interactive age. PR is no longer an afterthought for a company that decides to promote postive things about itself. I get about 150 PR and spam mails daily and they all end up in my filter file. The PR industry has to move from merely spining stories and testamonials to becoming accolades for a cause. Quite honestly any leader of a company that is not articulate in his opinion and can convince employees, shareholders and customers of his value, should not be there. A spin-doctor is a death sentence.