Niels B Christiansen, President of Danfoss, the environmentally conservative company explained it was important for him to drive his Porche Cayenne 4,2 V8 Turbo as a signal value for Danfoss customers. Peter Friis the local Google Sales Director in the Nordic region has doubtlessly the same signal value for clients in mind when he parks his Google Bicycle alongside the environmentally conscious company leaders, and signs contracts for millions.