Archive for September, 2007

Free video on your mobile

September 28, 2007

My colleague Neil Struther of Jupiter Research has discovered that forty-two percent of consumers have an interest in watching free, ad-supported video on their mobile phones. Now just think about it what an opportunity for the telecoms business to provide a mobile ‘you tube’. I wonder who will take a shot at that, TDC Mobile or Telenor, or both. Now just think about mobile video search as the next big thing.

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SAS, a humble suggestion!

September 27, 2007

More than a third of Danes have expressed a lack of credibility in Scandinavian Airlines, the national flat carrier and over half the population no longer believe what the company is expressing and may be hiding the truth. Is it not about time for our Icelandic benefactors again to come to the rescue? What about an Icelandic take-over of SAS, and a merger with the fused Mærsk Air and Sterling, the blue and the red? This would be much more agreeable politically than an inevitable Lufthansa constellation. By the way, Iceland Air has an enviable reputation, is highly profitable, has motivated  employees who also look good, and best of all are crack shots at imaginative marketing in the global airline industry. They could teach SAS a trick or two!

Google is not welcome here.

September 26, 2007

 NewsPAPER companies in Denmark conspire to prevent Google News from making life easier for me and millions of news hungry ‘prosumers’? I think the Online Media Association FDIM has a bee in its bonnet about the largest Web Media company on the globe. As I understand it they are more concerned with preventing Google making life easier for millions of readers (myself included), than competing with each other. This will continue until one snaps(most likely Mecom Berlingkske) and surrenders to a deal you just can’t say no to. Then the other guys will have missed the boat, and stand to lose even more! This is even more fun than watching the reaction to the erstwhile entrant to the market Icelandic 365Media with the free Nyhedsavisen. After all  Icelandic vikings are minions compared to Google Royalty, so how long can this go on, I ask?

Google News in Denmark?

September 19, 2007

Where is it? I keep checking each day to find my Google news in Denmark and to no avail. I can read it for the other Nordic countries, but not Denmark. Has Google forgotton the Danish Kingdom altogether? Why do I have to look up all those local media sites and remember what they are called, just because Google has forgotten me. I think it is because media companies like Berlingske and JP Politiken (and DR), have put a script on their site that says (robot.txt), keep out of our turf!

How long can this last? Not long I believe.

The Big Issue

September 18, 2007

Enterprises continue to adopt web technologies and ‘web 2.0’ trends, but there are two common threads to this adoption. One is that web technologies are step-by-step being adopted by enterprises, but they aren’t yet ready to usurp many desktop software apps. The Google Apps vs Microsoft Office debate currently raging is proof of that. The second thread is that enterprises have a fear of web 2.0 tools being mis-used by their employees.

As always Web 2.0 will challenge the existing power structures within corporations. Few existing officers of formal power in the corporation (read CIO or CEO), have any idea of the brains that can be harnessed within their strata of employees, and certainly wiki power will only serve to undermine their centralized control. How can you supplant central executive control with employee creativity and anarchy?

Universal Search is coming to Europe, step by step.

September 17, 2007

If you think Google has fired its best salvo, then wait to try Universal Search, just introduced in the US last week.  It combines all elements of Vertical, Geographical, Local, as well as Horizontal Search to utterly and irrevocably bring a holistic relevancy to search. John Batelles’ vision of the ‘Database of Intentions’ is inexorably upon us. The big issue is can we trust Google to protect our digital click stream, so that it is not abused? I have my doubts!

SAXO BANK: Making Danish online banking history!

September 14, 2007

The storming upcoming Saxo Bank has just announced merger with Synthisis Bank of Geneva and Zurich. This online platform is just about to make history for Danish Banking in picking the best from among others Goldman Sachs and Deutsche Bank and making it available as a cherry picking service to investors. This is really smart banking and the big guys are being taken for lunch. Here we have a small bank with a net trading platform bursting onto the global scene catering for very wealthy individuals with wealth creation needs. It is extraordinary how a Danish society hell bent on maintaining an economically restricted middle class has generated a successful Bank that caters for quite the opposite. Of course this is for export only!

On- Demand Video

September 13, 2007

This will be very big indeed, (and is, just look at YouTube). It is the second wave (after Search) in driving the Web 2.0 reality to consumers. This will represent the convergence of Broadcast TV and online Video as streaming video and downloads. This rich online environment will snap the marketing industry on it’s head. 

While the U.S. online video advertising market is expected to surge 89% this year to $775 million, that will account for just 3.6% of overall Internet ad expenditures. By 2011, the market is expected to expand more than fivefold to $4.3 billion–which would still only add up to slightly less than 10% of total online ad spending.

Clearly, Web video has a long way to go before it rivals search marketing, much less the huge numbers racked up by television advertising. But it hasn’t deterred content creators from racing to the much-hyped gold rush. For those grabbing a shovel, here are four things you should know:

Online Video Is Not TV

Most early attempts at online video advertising involved simply attaching a 30-second TV ad to the front of a video clip. But the industry quickly recognized that recycling an ad format originally meant for half-hour or hour-long TV programming didn’t work well for online clips that were often barely longer than the ad itself.

While 30-second pre-rolls can still work for online streams of full-length TV programming, more marketers are shifting to ad formats specifically geared toward an online audience, such as 15-second (and even shorter) pre-roll spots and “overlay” ads (see “Will Video Ads Evolve?”) that appear at the bottom of a screen and don’t interrupt the viewing experience. Overlays can be clicked for more information, making them more interactive than traditional video ads.

As more marketers explore the use of Web-centric video ads, the industry needs to address the lack of standardization among these new formats, JupiterResearch analyst Joseph Laszlo observed in a report last month. “The emergence of standard formats is vital for advertisers to cost-effectively scale up buys and run campaigns across multiple video destinations,” he said.

Professionally Produced Content Still Rules

Sure, cute kitten videos and clips of eye-popping, Jackass-style pratfalls generate lots of clicks. But professionally produced programming remains the biggest potential draw for advertising dollars.

Advertisers don’t like surprises and there’s no telling what could end up on a mass-audience video-sharing site–copyrighted content, clips of questionable taste, you name it.

That explains the limited scope of YouTube’s long-awaited announcement last week that it will attach ads to video clips. The Google (nasdaq: GOOG – news – people ) subsidiary said it will only place ads “on content by select partners,” i.e., video professionals, not your little sister or your nutty neighbor down the street.

It isn’t just advertisers who like to know what they’re getting. To a great extent, the same thing applies to viewers as well.

Attach a pre-roll ad to the entries on a newly launched video blog and you’re going to lose eyeballs immediately. But attach the same ad to a preview of an upcoming episode of a prime-time network drama and viewers will be more willing to put up with the advertising message, says Rex Wong, chief executive of online video distribution network Dave.TV.

“With branded entertainment, I know the value of what I’m getting,” Wong says. “If you know you’re going to get Lost, I don’t think you’re going to mind watching a pre-roll.”

You Get What You Pay For

Does advertiser skittishness mean user-generated video can’t generate advertising dollars? Of course not. But to get the ad-friendly clips that they crave, video sites are realizing that they have to be willing to give something back in return.

Video-sharing sites like Revver, Break and Metacafe have come up with various ways to pay for engaging video submissions that appeal to viewers and that marketers can feel comfortable with. Revver attaches ads to videos it has vetted and then shares the revenue with the video maker. Break pays $400 for videos that are posted on the site’s homepage and pays $2,000 for original short films. And Metacafe pays $5 for every thousand views that a video gets if it generates at least 20,000 views and is rated well by viewers.

Video contests have become another popular means of generating ad revenue from user-generated video. In the most widely publicized example, Yahoo! Video and Pepsico’s Doritos brand tortilla chips held a contest last fall for the best amateur-made Doritos commercial. The winner received a cash prize and had his ad aired during the Super Bowl.

Sony Pictures Entertainment is adopting a variation of the contest concept for its newly relaunched Crackle video site (see “Sony Revamps Online Video Site”). Crackle will essentially be a permanent contest site, awarding the best submissions in animation, short films and standup comedy on a monthly or quarterly basis with cash prizes and the chance to meet with Sony Pictures executives to pitch their concepts.

Old Networks Don’t Matter

Once they realized last year that YouTube users were uploading a lot of their content to the video portal, CBS (nyse: CBS – news – people ), News Corp.’s (nyse: NWS – news – people ) Fox, General Electric’s (nyse: GE – news – people ) NBC, Disney’s (nyse: DIS – news – people ) ABC and Viacom’s (nyse: VIA – news – people ) MTV and Comedy Central rushed to post more video on their own Web sites. By the end of 2006, they were reportedly discussing the possibility of launching a new joint portal site to rival YouTube.

But with their Web sites struggling to pull in the critical mass of traffic needed to generate big ad dollars, three of the networks have ditched their efforts to build destination sites and have instead lined up distribution partners to get their programming where consumers are hanging out online.

News Corp. and NBC Universal have formed a soon-to-be-launched online video network that will distribute their content via MySpace,Yahoo! (nasdaq: YHOO – news – people ), Time Warner’s (nyse: TWX – news – people ) AOL, Microsoft (nasdaq: MSFT – news – people ) MSN and other high-traffic sites. CBS has adopted a related but somewhat different approach, partnering with large players like AOL, MSN and Comcast (nasdaq: CMCSA – news – people ), but also smaller sites like Joost, Sling Media, Brightcove and Veoh.

Search Marketing Scandinavia 2006 with FDIH

September 13, 2007

What a pleasure to organize this event with the FDIH folks in Denmark. A great team?

 Special thanks to Nils Langballe of Outrider  and Peter Friis of Google  for their unstinted support of this momentous event in 2006

Andreas Wigend erstwhilde CTO of Amazon and Mike Moran honorary web architect of IBM. com performed profoundly as did collegues from Jupiter Research, David Card and Nathan Elliott who took the  crowd by storm. Over 350 listed for the event and it reads like a whos’ who in the Telecoms, media and Interactive industries.  

How wrong can they be!

September 12, 2007

It still amazes me in 2007 that the association of Internet marketers in Denmark continue to measure their membership statistics as if it were the whole market. The biggest player of all, GOOGLE is not even mentioned. Imagine cutting out 86% of all search activity as not relevant for online marketing. Not to mention the time spent in front of the computer daily is close to and will exceed the time watching plain old TV (POTV). They are only interested in time spent on local media sites. The WEB my friends is global and any national measurement will constrict the truth which is far more influential.