Social media is for kids?

There seems to be this incredible misconception that Social Media a la Facebook is for the younger generation. I spoke with a number of media Bureaus last week and surmised that this notion was prevalent in the minds of creative advertising people. Somehow it is like the misconception that mostly young people SMS each other and we adults don’t. This is not the case. Social Media and SMS may have commenced life with the tweens and teens, but evidence  now suggests that these social activities are becoming more mainstream. This is the first example of young people bringing their behaviour with them into adulthood, and not as psychologists would have us believe, shedding ‘childhood’ habits. The ‘net generation’ is now mainstream and social media is proof of this!


3 Responses to “Social media is for kids?”

  1. Positionering --: Social Media Marketing - marketing på sociale medier-tjenester Says:

    […] O’Hara skriver på sin blog om sociale medier følgende efter at have talt med et folk fra et par […]

  2. Henriette Weber Says:

    Hi Edward – well as a social marketing professional myself, I would say they are wrong. it’s a fine balance though – Social media is incredibly hard for companies to grasp because it consists of groups of people and interaction – and basically looks more like a company turned up-side-down than an actual company. It’s no more business as usual =) and making the business of business more than business.

    But they will come around eventually. A scary thing is to what extend that danish companies has already grasped social media – which isn’t much at all… =)

  3. social media marketing Says:

    I really like what you guys are usually up too.
    This type of clever work and exposure! Keep up the good works guys I’ve added you guys to blogroll.

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