Surviving the Slump December 2008

December 2008 will most likely go down in history as the month of total strategic disharmony. More large companies than I care to mention are on CPM- Career Preservation Mode. This means management and mid-management are ‘just hanging in there’. Few see opportunity in this great malaise. Even the venerable Danske Bank has parked most of it’s capital with the Central Bank rather than fuelling commerce.

Digital business continues to grow unabated in virtually every sector. I will this month provide some insights into where the ‘hot shot’ opportunities are in these crisis times. And a forecast for what digital growth lies ahead in the Nordic countries. Yes mundane companies like, banks, media and marketing are sitting on the best potential since the 60’s when everything went wild.

This potential is the socialisation of the web, and here I don’t mean Marx or Engels(or Obama). Quite the contrary , the application of social technologies in these industries promises to usher in a new era of growth. Even good old ‘IBM’ has seen the light, and has established a Social Networking Center of Excellence for corporations. More of this exciting stuff later…. So just hang in there…..

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