Posts Tagged ‘Advertising’

Net Advertising Dead: it is just the beginning of a new media world

March 23, 2009

Dr. Eric Clemons from the Wharton School of Business is absolutely correct in his observations of push and unwarrented intrusive advertising.
http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
However he misses the central point which is synchronicity and contextuality of content. With rudimentary geo-positioning functionality and profiling, the whole concept of advertising will gradually morph into content relevance. In many ways similar to good old James Bond movies promoting in- movie branding, so our reading contextualization will sharpen ads. The only issue remaining is monitization of non paying ads and I believe Pricerunner.com has solved this to the satisfaction of readers. Not rocket science!

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